Bausch + Lomb
Lumify – Look Development
This project began with the Lumify drops. With only the physical bottle as a reference, I used calipers to measure every aspect and create an accurate 3D model. The results were spot-on with the actual product. About a year later, the rest of the product line followed the same approach and was met with excellent market reception.
Tools: Cinema 4D, Octane Render, Photoshop, After Effects.
The client wanted to explore different visual styles while maintaining a clinical yet beauty-focused feel. This included developing smears, drips, and pours, as well as showcasing the product in use. I also created animated style shots for upcoming commercial spots and e-commerce.